WarnerMedia has named former CEO of 21st Century Fox, Miranda Higham, as SVP and communications director for the company’s operations outside of the United States
She will report to Christy Haubegger, EPP, Communications and Chief Inclusion Officer.
While WarnerMedia and its corporate predecessor Time Warner have long been international, the addition of HBO Max will re-highlight global results. In June, the streaming service launches in 39 areas including Latin America, followed by Europe and other regions.
In managing internal and external corporate communications for WarnerMedia, Higham will work closely with the head of WarnerMedia International, Gerhard Zeiler, the top manager for EMEA and Asia, Priya Dogra, and their respective teams.
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At Fox, Higham led the company’s communications function in EMEA. She focused on helping media companies through high profile M&A activities. Special cases at Fox included the company’s offer for Sky and the Endemol Shine joint venture. She was also the primary advisor to the Fox (formerly News Corp.) executive team on issues such as the Leveson investigation and Sky Deutschland’s turnaround.
Her work also included crisis and internal communication, corporate social responsibility, marketing and consumer awareness. She also worked with governments and industry stakeholders on public policy, law and regulation issues.
“An effective strategist and storyteller, Miranda has been a trusted advisor to industry leaders who helped produce results in times of disruption and transformation,” Haubegger said in a press release. “Additionally, she brings a wealth of employee engagement experience and will be an asset to the team and working with stakeholders to ensure that everyone across the company is globally connected.”
Higham recognized WarnerMedia’s “creativity and vision, its popular brands and content, and its groundbreaking commitment to transforming the viewing experience”.