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Kate Middleton’s favorite Veja sneakers are 40% off for a limited time

Looking to kick off 2024 in fresh kicks?

Kate Middleton’s a longtime fan of French footwear brand Veja, having worn its sneakers on repeat throughout her years as a royal.

And just in time for her birthday, the sleek sneakers can be yours for up to 40% off, thanks to a sweeping sale at Rue La La — but only for the next two days.

While over 100 Veja styles are currently discounted on the site, the Princess of Wales favors the Veja Esplar ($150 $126), a rubber-soled design featuring the brand’s unmistakable “V” logo.

In addition to classic black and white, the Esplar’s also on sale in pale pink ($150 $126).

Veja Esplar
Rue La La

Veja Esplar Sneakers


She’s paired the crisp white version of the shoe with colorful blazers on countless occasions — including for a visit to the University of St. Andrews, where she first met Prince William.

Middleton’s not the only member of the family who’s fallen in love with the vegan leather lace-ups, either; Meghan Markle wore a version of the Veja V-10 ($195 $150) to the Invictus Games in 2018, reportedly sparking a spike in searches for the shoes.

The brand’s even a hit with Hollywood royalty, as Emily Ratajkowski’s worn Vejas with a number of her NYC street style looks.

Meghan Markle and Prince Harry
Meghan Markle dressed down in jeans and Vejas at the 2018 Invictus Games. Getty Images for the Invictus Games Foundation
Veja V10
Rue La La

Veja V-10 Sneakers


Anne Hathaway and Alexandra Daddario, meanwhile, seemingly prefer the Veja Campo ($175 $150), which is currently on sale in a slew of colors ranging from metallics to neutrals.

Whichever shoe you choose, just be sure to shop fast before your favorite flies off the shelf — and before Friday, Jan. 12 at 3 p.m. ET, when the sale ends.